Experienced Senior Digital Marketing Specialist with proven track record in copywriting, social media marketing, SEO, ghost writing, thought leadership, and marketing strategy.
Top Skills
Digital Marketing – Familiarity with multiple digital marketing strategies and tools, including Google Analytics, email marketing tools, SEO, Salesforce, and basic web programming.
Copywriting – 10+ years writing marketing copy, sales copy, byline articles, and ghost-writing thought leadership pieces for top executives.
Teamwork – Extensive experience working as part of a dynamic, inter-disciplinary team, as well as leading teams of creatives and marketers.
Work Experience
RetireOne
Senior Digital Marketing Analyst
Louisville, KY
9/2021 - 10/2023
Worked directly with Chief Marketing Officer on digital marketing strategy and execution, including monthly webinars, social media presence, sales support, thought leadership, and email marketing campaigns.
Blue Gables Publishing & Consulting
Owner
Louisville, KY
1/2018 – 1/2020
Created marketing collateral for numerous local businesses, provided marketing and social media training, and collaborated with contractors and business owners on marketing and branding strategy.
The Learning House
Senior Copywriter
Louisville, KY
9/2016 – 9/2017
Created SEO-focused blog pieces for university websites, with the intent of driving enrollment in online courses. Provided ongoing writing for the CEO’s thought leadership blogs.
Steve Jackson Games
Led team in creating marketing and sales content, wrote for company blog, managed advertising campaigns, and engaged in product development. Later, led the marketing team, including social media specialist, convention organizer, and trainer for volunteer sales force.
Marketing Assistant/Assistant Marketing Director/Marketing Director
Austin, TX
8/2013 – 10/2015
Education
Bachelor of Arts | English Literature | 2001 | Juniata College | Huntingdon, PA